AI Insights · Timothy · March 2021
Q1 2021 Performance of Top Ultracasual Games in the UK
A Sensor Tower analysis reveals the Q1 2021 performance trends for the top ultracasual games in the United Kingdom. Insights include download figures and weekly active users, providing a snapshot of the ultracasual gaming landscape.
The ultracasual gaming segment has seen a vibrant start to 2021 in the United Kingdom, with several standout performers in the first quarter. Data sourced from Sensor Tower offers us a closer look at the top five ultracasual games that have captivated players across the UK.
Acrylic Nails!, published by Crazy Labs, experienced a gradual decrease in downloads from 115K in the last week of December 2020 to 22K by the end of March 2021. Weekly active users followed a similar downward trend, dropping from 235K to around 75K in the same period.
Newcomer Jelly Dye：Satisfying ASMR Game by AI Games FZ saw an impressive increase in downloads, spiking from 2930 in its release week to a peak of 83K in mid-February before settling at around 52K by quarter's end. Revenue for the game experienced growth throughout the quarter, rising from negligible amounts to $391, while its weekly active users surged, peaking at 123K in late March.
The performance of Diamond Painting ASMR Coloring, another Crazy Labs title, showed variable download numbers with an initial peak at 71K in mid-January and then a dip to 14K by the end of March. The game's revenue began at $37 in early February and saw a steady climb to $396. Weekly active users peaked at 85K in mid-January and had a notable drop to around 26K by the end of March.
Marrisa Wei's Slime Simulator Fluid Games had a remarkable jump in revenue from $1.5K in the last week of December to $26K by the end of March. Downloads for the game saw a significant spike in mid-February at 82K, but eventually decreased to 16K by March's close. Weekly active users also peaked in mid-February at around 40K before decreasing to 15K.
Lastly, Voodoo's Demolish! showed a consistent revenue throughout the quarter, with slight fluctuations and ending at $16. Downloads and weekly active users both experienced overall declines, with downloads dropping from 31K to 10K and active users falling from 61K to around 25K.
For more in-depth insights and data on the ultracasual gaming market, Sensor Tower provides detailed analytics and reports on app performance across different regions and platforms.
